Facebook made a startling admission in its earnings announcement this month: it was seeing a “decrease in daily users, specifically among teens”. In other words, teenagers are still on Facebook; they’re just not using it asmuch as they did. It was a landmark statement, since teens are the demographic who often point the rest of us towards the next big thing.
Their gradual exodus to messaging apps such as WhatsApp, WeChat and KakaoTalk boils down to Facebook becoming a victim of its own success. The road to gaining nearly 1.2 billion monthly active users has seen the mums, dads, aunts and uncles of the generation who pioneered Facebook join it too, spamming their walls with inspirational quotes and images of cute animals, and (shock, horror) commenting on their kids’ photos. No surprise, then, that Facebook is no longer a place for uninhibited status updates about pub antics, but an obligatory communication tool that younger people maintain because everyone else does.
All the fun stuff is happening elsewhere. On their mobiles.
When mobile messaging apps such as WhatsApp first emerged in 2009, they looked like a threat to mobile carriers. Everyone from Vodafone to Dutch operator KPN was mentioning them in sales calls. Mobile operators are estimated to have lost $US23bn in SMS revenue in 2012 due to messaging apps, which host free instant messages through a phone’s data connection, which these days is often unlimited. Now these apps are becoming a threat to established social networks too.
WhatsApp, the most popular messaging app in the UK and on half the country’s iPhones, according to Mobile Marketing Magazine, has more than 350 million monthly active users globally. That makes it the biggest messaging app in the world by users, with even more active users than social media darling Twitter, which counts 218 million. About 90% of the population of Brazil uses messaging apps, three-quarters of Russians, and half of Britons, according to mobile consultancy Tyntec. WhatsApp alone is on more than 95% of all smartphones in Spain. The power users and early adopters of these apps, the ones you’re most likely to see tapping their thumbs over a tiny screen, are under 25.
Part of the reason is that gradual encroachment of the grey-haired ones on Facebook. Another is what messaging apps have to offer: private chatting with people you are friends with in real life. Instead of passively stalking people you barely know on Facebook, messaging apps promote dynamic real-time chatting with different groups of real-life friends, real life because to connect with them on these apps you will typically already have their mobile number. The trend flies in the face of recurring criticism of young people — that their social lives are largely virtual — when many more are in fact embracing the virtues of privacy and services like WhatsApp, which shun advertising.
“I only use WhatsApp to communicate and send pics these days,” said Natalie West, a twentysomething financial sales associate in London. In the last few years she has used Facebook less and less because she doesn’t want “the whole world to know” what she’s doing. When people set up events and get-togethers on Facebook, West and her boyfriend tend to reply on WhatsApp instead because “it’s more personal”. For similar reasons, some 78% of teenagers and young people use mobile messengers to plan a meet-up with friends, according to research advisory firm mobileYouth.
Another factor is the rise of the selfie, often silly self-portraits taken at arm’s length with a mobile. Almost half of the photos on Instagram feeds among people aged 14 to 21 in the UK are selfies, according to mobileYouth. Sending those photos via a mobile messaging service is safer than broadcasting them on Facebook, since they’re less likely to be seen by a boss or dozens of Facebook friends you forgot you had. Selfies are even bigger on Snapchat, the evanescent photo sharing app that deletes a photo several seconds after it has been viewed. With around 150 million active users, the service has inevitably become a favoured way for teens to send sexy or even naked photos of themselves, an ill-advised practice known as “sexting”. But teens also love Snapchat because it allows them to send inane photos of themselves without fear of leaving a permanent digital footprint.The California-based app is seen as so hot, with so much potential for growth, that it has already been pegged with a $US2-$4bn valuation in the Silicon Valley tech community. Estimates are even higher for WhatsApp, which makes money through an annual subscription; some observers suggest it could be worth $US5bn or more.
The final, big reason why young people are gravitating towards messaging apps is that many of these apps no longer do just messaging. They are social networks. The best examples come out of Asia, with messaging platforms KakaoTalk (South Korea), WeChat (China) and LINE (Japan). All have tens of millions of users, with WeChat boasting more than 200 million, and take their services beyond offering straight messaging to games, stickers and music sharing. Before you write off digital stickers as inane, they are a decent moneyspinner for LINE: of the $US58m the company made in sales in the first quarter of 2013, half came from selling games and 30%, or roughly $US17m, from sales of its 8,000 different stickers. Some are free or, in Spain where LINE has 15 million registered users, cost around €1.99. Often users choose stickers instead of words when they need to express themselves, one LINE executive said; it’s known to have helped couples get over fights more easily by offering multiple stickers to say sorry.
Gaming is another money-maker. With KakaoTalk, which is thought to be on 90% of all smartphones in South Korea, registered users can choose from more than 100 games they can play with one another, and games alone helped the company generate $US311m in sales in the first half of 2013. A couple of non-Asian messaging apps such as Kik (Canada) and Tango (US) are turning themselves into full-fledged platforms too, inviting software engineers to create games that run on their apps. They will typically let developers take home half the revenue while taking a 20% cut. App stores such as Google Play and Apple’s App Store take the remaining 30%. Tango took all this a step further this month when it partnered with music-streaming Spotify to allow its 60 million monthly users to share music clips with one another. Two years ago Spotify launched a similar partnership with Facebook. “What we’re seeing in the messaging space is an explosion in growth,” said Spotify’s vice-president of strategic partnerships, Tom Hsieh, who hinted there would be partnerships with other messaging apps in the future too. “I don’t think there’s been a clear winner [among them] yet.”
It is worth noting that, with so many of these apps getting into games, stickers and now music sharing, it is becoming harder to define them as messaging services. “I think there is some misunderstanding here in how we categorise these apps,” says Pavel Durov, who founded Russia’s version of Facebook, VK.com, and recently launched a mobile messaging service called Telegram. “They are social networks. You have a social graph there; a newsfeed; you have profile pages. Many things that are related to social networks by definition.” Social chat apps is another way to define them, says Gartner mobile analyst Brian Blau. “People are sometimes using three or four of these apps.”
Many of the Asian chat apps such as Kakao and LINE are struggling to appeal to US users, though, because of the stylised nature of their interfaces — vivid colours, manga-style characters and lettering. “We’re used to being a little more subdued,” says Blau, who is based in the US.
In the race to become platforms with extra frills, the big exception is WhatsApp. Founder Jan Koum has said publicly that he has no plans for his service to start providing games. Koum and his co-founder Brian Acton, both former Yahoo managers who were one of the first to create a mobile messaging app for smartphones with WhatsApp, see it almost as a pure communication utility that should not be saddled with extra features that might slow things down. “That’s what’s happened with Facebook now,” says Neeraj Arora, business manager for WhatsApp, which is based in Mountain View, California. “It tries to do everything for everyone. Our core is communication.”
That is a somewhat conservative approach compared to most other messaging platforms, yet WhatsApp is still quietly broadening out. In the same way Facebook first rolled our Facebook Connect in 2008 to allow people to use their profiles to like or comment on other websites, WhatsApp recently unveiled an instruction set known as an API that lets other mobile apps share content through WhatsApp too. The roll-out is still in its infancy, but after one music streaming service in the Middle East added the WhatsApp sharing button, its was surprised to find its users sharing 50% more songs via WhatsApp than Facebook.
The future for these messaging apps is still uncertain. Some in the industry expect buyouts from big internet companies like Google, which was rumoured to have flirted with WhatsApp earlier this year. Facebook already has its own popular Messenger service, while Apple has iMessage — both are popular, but lack the gaming ambitions of Asian chat apps. Still, it is hard to imagine these players consolidating to create a global social network as big as Facebook.
“If you look at the landscape, it’s geographic,” says Greg Woock, CEO of the US calling and messaging service Pinger. “We dominate the US, WhatsApp dominates Europe, LINE owns Japan.” China’s WeChat is trying to break out of that mould. Its executives have talked about expanding internationally, and custom building its app to suit local tastes for how it should look. “We have put a lot of thought into how to take it outside of China,” Martin Lau, the president of WeChat owner Tencent, said at a recent conference.
Who dies, survives or thrives may ultimately depend on how well any of these players can make money. Snapchat, arguably a photo-sharing service more than a messaging app, has yet to explain how it will do so.
WhatsApp says it is already profitable thanks to its annual subscription fees; Pinger relies on advertisements; WeChat, LINE, Kakao and Kik sell stickers and games. Some of these services are bound to go out of fashion, and a few business models will fail, and they’re still a world away from the $US2.1bn in sales that Facebook brought in this last quarter.
But there is little doubt that millions of teens will use these apps more and more, and older demographics will eventually join them. There’s a good chance that will continue to be at the expense of Facebook.
Parmy Olson is a technology writer for Forbes magazine in San Francisco. She is the author ofWe Are Anonymous (Little, Brown, 2012).
Started in 2009 by two ex-Yahoo staff, this smartphone messaging system handles more than 10 billion messages a day and is reckoned to have more than 250m users worldwide. One of the most popular paid-for apps on any platform, and a threat to telecoms companies which charge for texts.
Allows users to send “view once’”photos, specifying how long the photo will remain on the recipient’s device. “Snap an ugly selfie or a video, add a caption, and send it to a friend (or maybe a few). They’ll receive it, laugh, and then the snap disappears,” says Snapchat. The company is valued at $US800m and users send 350m messages per day, up from 200m in June.
The Chinese social media app, which handles voice messages, snapshots and emoticons, has more than 200m subscribers. The vast majority of users are in China, though it also has subscribers in the US and UK. It is being tipped as the first Chinese social media application with the potential to go global.
A Korean messaging app with more than 90m users that generated $US42m of revenues in 2012, ending the year with users sending 4.8bn messages a day. The company recently launched KakaoHome in its home country: a similar app that provides “a customised home screen experience on your smartphone” with widgets, notifications and deeper integration of the main messaging service.
This article originally appeared on guardian.co.uk
Our modern world is undeniably complex. Society is obsessed with creating faster, bigger, more powerful technology that seeps into our everyday lives and makes us more connected to more people in more places. Everything is faster, more disposable and less connected to real life. This creates an atmosphere that some people embrace and others react against.
That is why many designers are looking back to simpler times for inspiration. Vintage-style logos have a certain charm that resonates with people in special ways. Vintage-style logos call to mind products made slowly by hand, by someone you know by name. They suggest a quality and style that will stand the test of time. They are everything modern society is not: slow, made to last and personable.
If you find yourself longing for days gone by in your designs, then check out this roundup of vintage-style logo designs.
This selection of logos for a Texas-based pie company calls to mind diners from the 1950s, where a woman named Flo slung cherry pies and bottomless coffees to miners.
Designed for a UK bike shop, this logo is much more industrial in feel, thanks to the large image of the gear that acts like a frame for the name of the shop.
This is a logo exercise for a butcher. The logo already looks like it has been printed on some rugged material, referencing the hardwearing aprons butchers don.
This logo was completely hand-drawn, so it incorporates the techniques of turn-of-the-20th-century logos as well as the aesthetic appeal of logos of that time.
This logo calls to mind the minimalism of logos in the 1950s and 1960s. Much like the iconic Shell logo of those years, this is not as minimalist as it could be, but the extra detail gives it extra charm.
Who would believe that Earl’s Best isn’t a longstanding, well-established brand? With a logo like this one, this brand of pickled veggies feels like it has had a place a picnics for generations.
It may have a modern colour scheme, but this logo is definitely 1900s in style. The delicate details and typography are sumptuous and classic, giving it a rich feel that modern logos can’t match.
This selection of 1970s-style logos shows the range of feeling vintage logos can evoke, even when restricted to a certain decade.
This logo says the company was established in 1975, but the design is timeless. The geometric shapes, clean typography and colour palette can be found in logos both old and new.
These days, most coffee logos aim to make their coffees seem more luxurious or artisanal, but this logo takes us back to the days when coffee perked us up before a hard day’s work.
Back in the day, logos were quite literal: power companies would incorporate “electrified” fonts into their logos. This logo takes that idea and applies it to a t-shirt logo.
Owls have had a real comeback in the 2010s, referencing the owl trend of the 1960s and 1970s. The animal looks great as a series of circles, arcs and triangles, making it ideal for minimalist designs.
This vintage-style logo is utilitarian, industrial and wonderfully typographical. Plus, you can imagine it making a great rubber stamp.
This logo – for a beer-based Advent calendar – uses the colours and fonts of Christmas designs in the 1940s. This is definitely a product you could see Bing Crosby endorsing.
This tattoo-inspired logo has so many great vintage elements, including the abbreviated city and state names, the keys and the ribbons.
All of these logos are vintage inspired, but as you can see, they evoke a wide range of feelings. Perhaps that is why vintage styles are so enduring for logos: they give the impression of a classic product whilst affording the designer a range of options.
But whatever the reason they endure, the fact of the matter is, vintage style logos will continue to inspire modern designers for a long time to come
Having an online presence is now important for any business. It opens up new growth options and is a great way to create low-cost exposure to current and potential clients or customers.
A website can be used for many different purposes, including as a shop front for the selling of goods, as a tool for customers to interact with the business, or simply an online advertisement to potential clients. However, one of the most powerful uses of a website is as a lead generation tool, and this is something that most businesses will be interested in.
Building a website that is effective for these purposes is not as easy as it may sound, and there are a few key things to bear in mind in order to create one that achieves the best results. Read more →
We are pleased that time was found to launch our new fresh website. Hope you like it…..clean, simple…to the point.